Strengthening the role of diverse business sectors in policy influence, economic development, and strategic collaboration.
Business Strategy Council
Strengthening the role of diverse business sectors in policy influence, economic development, and strategic collaboration.
The Business Strategy Council (BSC) represents a strategic evolution in advocacy, bringing together five specialized councils under one coordinated framework to strengthen the collective voice of Fiji’s business community. Established to enhance cross-sector collaboration and strategic impact, the BSC ensures that diverse business interests—from manufacturing and retail to professional services and MSMEs—are represented with unified strength while maintaining their individual focus areas.
The BSC was formed to create synergies across councils, streamline advocacy efforts, and provide members with comprehensive support through coordinated strategies and shared resources. By uniting multiple councils, the BSC strengthens the Federation’s capacity to address complex business challenges, influence policy effectively, and drive economic growth across all represented sectors in Fiji, with each council’s representatives continuing their dedicated advocacy work enhanced by the collective power of the broader framework.
The Manufacturing, Trade & Export Council is one of the Federations largest councils with a significant number of companies from the Manufacturing sector being represented in its membership. The council conducts trainings and is a significant voice in the private sector.
The Human Resource Council is one of the key councils that look at the best interest of human resource and industrial relations related functions of member organizations. This council aims to be an essential information sharing forum to discuss best practices, human resource related concerns and recommend solutions to its members.
The Retailers & Small Business Council offers its members a platform to exchange and address industry concerns. The council organizes sessions to raise awareness and facilitate information sharing among its members.
Our mission is to champion the needs of local retailers and small businesses. We prioritize advocating for policies that benefit small enterprises, providing them with resources and educational opportunities to thrive, and fostering a strong sense of community among local business owners.
A collaborative hub that unites the brightest minds and industry leaders within the realms of finance, law, accounting, consulting, and related fields. As a dynamic and influential collective, our council serves as a catalyst for innovation, best practices, and knowledge exchange, fostering a thriving ecosystem for professionals and businesses alike. With a mission to elevate standards, promote ethical conduct, and drive excellence in every aspect of our members’ work, we are committed to advancing the growth and success of the Professional & Financial Services sector.
The Tourism & Transport Council (TTC) plays a crucial role in Fiji’s economy as one of its largest and essential sectors. The council’s primary aim is to advocate for the interests of the tourism and transport industry within the framework of its affiliation with relevant stakeholders in the Fiji Commerce and Employers Federation (FCEF).
The council strives to promote cooperation and collaboration among various industry stakeholders, such as businesses, government agencies, and community groups in Fiji. It actively works towards providing valuable information and support services to its members. These services include training programs, networking opportunities, and advocacy on matters that impact the industry.
Overall, the TTC is dedicated to advancing the interests of the tourism and transport sector in Fiji by fostering unity and collective action among its stakeholders.
Viraaj is the fourth generation in his family line and holds a Bachelor of Commerce degree in Accounting and Financial Management with Information Systems, plus an MBA. After working as an accounting tutor at the University of the South Pacific and as a Manager at an international insurance broking firm, he joined his family business in April 2004 as Operations Manager and now serves as CEO, Executive Director, and Company Secretary for Bhikhabhai Group of Companies. Together with his cousin Jayesh, he expanded the business beyond Ba to Nadi (2009), Suva (2013), Lautoka (2017), Suva CBD (2021), and Labasa (2023), strengthening business structures and achieving doubled revenue and gross profit margins with threefold employee growth. Married with three children, he enjoys yoga, meditation, and community projects, and is an active FCEF member serving as Chair of the Business Strategic Council (2025-26).